Case Study: Yogile doubles conversion with Stormly

How Yogile doubled its conversion rate after discovering the Aha-moment and redesigning their user journey

Yogile worked with Stormly to improve its onboarding and conversion performance. The company wanted to understand where users found value in the product and how to reduce friction in the sign-up flow, using Stormly’s behavioral analytics to identify the key moments that led to conversion.

Using Stormly’s Aha-Moment analysis, Yogile found that users who uploaded at least three photos within six minutes were most likely to convert, and that desktop users converted more often than mobile users. Based on that insight, Yogile redesigned its user journey to send users directly from “Get Started” to “Add Photos,” then validated the change with Stormly A/B testing. The new flow doubled conversion rates, and the team also gained the ability to test templates and forecast future performance.

Yogile