Case Study: Birabo saves mobile conversion with Stormly anomaly detection

How Birabo saved its conversion rate by quickly detecting the problem with anomaly detection Insight

Birabo used Stormly to monitor one of its most important metrics, conversion rate, and to get ahead of any unexpected changes. The company wanted to track how conversion was developing across different user groups, especially mobile and desktop users, and be alerted quickly if performance moved away from expected levels.

With Stormly’s Anomaly Detection report and alert subscriptions, Birabo segmented conversion by device type and received an alert when mobile signup conversion dropped after a new release. Stormly helped the team trace the issue to a signup button that had been accidentally hidden on mobile devices, allowing them to fix it quickly and restore conversion before major losses occurred.

Birabo