Case Study: Fortune 500 retail company maintains operations and protects communities during California’s 2019 wildfires with StormGeo

Teaming up with a Fortune 500 company to navigate California’s 2019 wildfires

Fortune 500 Company faced California’s 2019 wildfires and the state’s Public Safety Power Shutoff (PSPS) program, which threatened nearly 300 stores and a major West Coast distribution hub. To balance protecting assets and people with the need to remain open for affected communities, the retailer engaged StormGeo for granular wind reports and twice-daily meteorologist briefings.

StormGeo delivered location-specific wind forecasts, hourly–12‑hour wildfire outlooks and staffed twice-daily calls tied to the retailer’s preloaded asset data, enabling partners to prioritize truck loading, reroute shipments, and stage power generators. As a result, many stores remained operational during PSPS events—serving as the only open locations in some hard‑hit areas—and the company could make confident, safety-focused decisions about temporary closures and operating hours based on StormGeo’s guidance.