Case Study: Visit Glasgow enhances discovery and scalability with Storm ID

Visit Glasgow launches a modern, scalable website on time with Storm ID

Visit Glasgow, the official destination marketing organisation for Scotland's largest city, faced the challenge of revitalizing its outdated primary website to better reflect the city's vibrancy and support its diverse audience of tourists, residents, and prospective students. They engaged vendor Storm ID to deliver a full digital transformation, requiring a modern, scalable platform with improved international reach and usability.

Storm ID implemented a phased approach involving user research, design, and a rebuild of the site using the Umbraco CMS. The solution included a targeted SEO and content strategy for international markets, an improved information architecture, and integrations with live event data. The result is a dynamic, user-friendly website that inspires discovery of Glasgow and provides Visit Glasgow with a flexible, scalable system for future growth. Storm ID's effective collaboration ensured the project was delivered on time.

Visit Glasgow