Case Study: Standard Life boosts search visibility with Storm ID

Standard Life boosts non-branded clicks by 185% with Storm ID

The customer, Standard Life, a brand now under Phoenix Group, faced the challenge of improving its search performance and visibility in a crowded market against key competitors. To address this, they engaged the vendor, Storm ID, for a digital marketing retainer focused on SEO, PPC, and analytics services.

Storm ID implemented a comprehensive SEO strategy that included content optimization and link reclamation. This solution significantly boosted Standard Life's visibility score for target keywords, moving them from fifth to first place among competitors. The measurable impact was a 185% year-on-year increase in clicks from non-branded searches and a 37% increase in organic traffic from Google. As a result of this performance, Storm ID also won additional work with Phoenix Group and Key Group.

Standard Life