Case Study: Burts Chips boosts authentic influencer reach with Storm Communications

Burts Chips delivers 46 influencer posts and 810k+ reach with Storm Communications

Burts Chips engaged Storm Communications to develop an influencer campaign targeting key purchasing occasions like family gatherings and seasonal moments. The goal was to create authentic content that reinforced the brand's Devon-inspired identity and expanded its reach.

Storm Communications implemented a year-long strategy blending curated gifting and paid partnerships. They targeted both loyal fans and new creators to produce authentic, product-led storytelling across three seasonal peaks. This solution resulted in 46 high-quality posts with a combined reach of over 810,000 people, successfully strengthening brand love and reinforcing Burts' regional identity.

Burts Chips