Case Study: TONE Dermatology achieves 192% more leads with Storm Brain

TONE Dermatology boosts lead volume 192% with Storm Brain

TONE Dermatology, originally a dermatology clinic, sought to transform into an inclusive beauty-tech brand but faced challenges with its unclear messaging and outdated digital presence that could not support its growth ambitions. To address this, the customer partnered with vendor Storm Brain for a comprehensive digital overhaul that included brand strategy, a new WordPress website, and performance marketing.

Storm Brain executed a full-funnel strategy, rebuilding the website on WordPress with WooCommerce and implementing targeted paid media, SEO, and Klaviyo email marketing. This solution delivered significant results, including a 192% increase in lead volume, a 41% reduction in cost-per-acquisition, and a 62% rise in organic traffic, successfully repositioning TONE as a modern beauty-tech brand.

TONE Dermatology