Case Study: House of Lashes achieves higher conversions and stronger mobile engagement with Storm Brain

House of Lashes boosts conversion 229% with Storm Brain

House of Lashes, a beauty brand with a strong national retail presence, partnered with Storm Brain to address its underperforming ecommerce experience. The existing Shopify Plus site lacked personality, intuitive navigation, and clear product education, which limited its ability to build trust and convert traffic. Performance issues further hindered the brand's scalability.

Storm Brain executed a full brand and digital repositioning, rebuilding the site on Shopify Plus with a focus on UX design and conversion rate optimization. The solution included a personalized lash quiz, interactive education tools, and a robust subscription model. This led to a 229% lift in conversion rate, a 161% growth in subscription sign-ups, and page load speeds that were 2.4 times faster.

House of Lashes