Case Study: DIG Corp achieves streamlined product discovery and faster navigation with Storm Brain

DIG Corp boosts product page views 227% with Storm Brain

DIG Corp, a seller of drip irrigation systems, partnered with the vendor Storm Brain to address challenges with its outdated product catalog. Their website was difficult to manage and created friction for both their professional installer (B2B) and DIY consumer (B2C) audiences, limiting ecommerce growth and making product discovery cumbersome.

Storm Brain reimagined the website by designing a clean, intuitive UI/UX and migrating the legacy data to a scalable WordPress CMS. The solution provided a unified ecommerce experience with improved navigation and an SEO-optimized content structure. The results included a 227% increase in product page views, navigation that was 3X faster, and a 112% boost in organic traffic.

DIG Corp