Case Study: Ammunition boosts ecommerce performance with Storm Brain

Ammunition boosts conversion rate 42% with Storm Brain

Ammunition, a premium whiskey and wine brand, needed to elevate its digital presence to better reflect its high-quality products and support its growth. Their existing ecommerce experience lacked cohesion and was limiting their ability to translate their strong brand identity online. To address this, they partnered with Storm Brain for a comprehensive brand and website transformation to improve functionality, performance, and mobile usability.

Storm Brain delivered a complete solution, including refreshed visual art direction and a new Shopify Plus website designed for speed and scalability. The implementation focused on creating a sensory, immersive user experience that streamlined the path to purchase. The results were significant, with Storm Brain's work driving a 42% lift in conversion rate, a 38% boost in mobile engagement, and a 29% growth in organic search traffic.

Ammunition