Case Study: Home Furniture Plus Bedding achieves 25% monthly organic traffic growth and top‑3 Google Map Pack rankings with STORIS eSTORIS

STORIS SEO trainings have effectively prepared Hme Furniture to take control of optimizing their site and given them visibility into how their website is performing

Home Furniture Plus Bedding, a multi‑store retailer founded in 1945 with eight Gulf Coast locations, needed a dependable eCommerce foundation after its manually maintained, non‑integrated website caused pricing, inventory and availability inaccuracies and eroded confidence in online performance. The retailer sought a solution that would keep online and in‑store data consistent and help drive both website traffic and foot traffic to brick‑and‑mortar locations.

Home Furniture adopted STORIS’ eSTORIS integrated platform and professional services, including SEO training, a dedicated project manager, and data‑warehouse analytics, to centralize operations and customize the customer experience. Since launch they’ve seen about 25% growth in organic traffic, improved Google rankings (including top‑3 placements in the local Map Pack), stronger internal adoption of web tools by store teams, and clearer insights to measure and drive cross‑channel sales.

Home Furniture Plus Bedding

Jonathan Phifer

IT Director