Case Study: American Home Furniture & Mattress achieves a seamless, frictionless shopping experience with STORIS

Reimagining World-Class Shopping Experiences in New Mexico Market

American Home Furniture & Mattress, a long-time retailer in New Mexico, set out to reimagine its customer experience with the opening of a new flagship showroom. The company needed to remove friction across the shopping journey, connect its online and in-store experiences, and support a modern “path to purchase,” partnering with STORIS and its eSTORIS eCommerce and retail technology tools.

STORIS helped American Home Furniture & Mattress mirror the showroom online, streamline financing with a consumer-facing credit application and finance queue, strengthen inventory visibility, and enhance in-store selling with kiosks, digital price tags, and QR-linked product content. The result was a more cohesive, customer-friendly experience that supported better decision-making, encouraged cross-sell opportunities, and helped keep shoppers engaged from website to showroom.

American Home Furniture & Mattress

Kenton Van Harten

Owner