Case Study: The Knot Worldwide builds brand awareness with employee stories from Stories Incorporated

The Knot Worldwide drives 50 hours of watch time with Stories Incorporated

The Knot Worldwide (TKWW), a global company connecting couples with wedding professionals, faced a challenge with candidate and internal brand awareness. To better share their team members' stories and clarify their business scope for potential hires, they partnered with Stories Incorporated to create a library of employee story content.

Stories Incorporated implemented a solution involving on-location and remote employee interviews to produce a series of culture videos. These videos were used at TKWW's annual meeting and in recruitment campaigns, resulting in over 50 hours of watch time in just three days and a significant return on investment in improved brand awareness.

The Knot Worldwide