Case Study: Vrbo celebrates boomerang employees with Stories Incorporated

The employer branding company helped bring to life Vrbo’s culture of frequent boomerang employees

Vrbo, a company that values its culture of rehiring former "boomerang" employees, wanted to capture and share authentic stories about this unique aspect of their workplace. They engaged the employer branding company Stories Incorporated to help bring these narratives to life, aiming to provide clarity to both current employees and potential candidates.

Stories Incorporated produced a video featuring the diverse and positive stories from Vrbo's boomerang employees, explaining their reasons for leaving and returning. This solution effectively showcased Vrbo's welcoming culture and reinforced its positive employer brand. The video now serves as a powerful tool for celebrating this practice and attracting talent.

Vrbo

Lebron James

Boomerang Employee