Case Study: Stellantis boosts manufacturing engagement and talent attraction with Stories Incorporated

Stellantis creates 28 employee spotlight videos with Stories Incorporated

Stellantis, a global automotive manufacturer, faced the challenge of recognizing its manufacturing employees and attracting new talent during a historic labor shortage. To address low internal morale and an external skills gap, they partnered with the vendor Stories Incorporated to launch the "Meet the Makers" employee spotlight series.

Stories Incorporated created a video series by interviewing 26 employees across multiple Stellantis locations. The solution involved producing 28 videos that showcased authentic employee stories to boost internal engagement and attract external candidates. The series was highly successful, leading to increased intranet traffic and executive approval for a second series. Externally, the videos published on YouTube garnered over 15,000 views, effectively promoting the company's culture.

Stellantis