Case Study: Samsung Semiconductor boosts LinkedIn engagement with Stories Incorporated

Samsung Semiconductor boosts LinkedIn engagement 3X with Stories Incorporated

Samsung Semiconductor, a global leader in semiconductor innovation, faced the challenge of standing out as an employer in the hyper-competitive Silicon Valley talent market. To differentiate its brand and engage a more diverse set of candidates, it partnered with vendor Stories Incorporated to create a suite of authentic employee storytelling videos.

Stories Incorporated conducted on-site filming to produce 12 videos featuring employee stories that highlighted Samsung Semiconductor's unique culture and inclusive workplace. The solution resulted in a measurable impact, with the storytelling videos receiving three times more engagement on LinkedIn than non-storytelling content shared in the same period.

Samsung Semiconductor