Case Study: Regal Rexnord builds a high-impact career site with Stories Incorporated

Regal Rexnord launches a high-impact career site with Stories Incorporated, backed by 16 interviews and 900+ photos

Regal Rexnord, a global leader in industrial powertrain solutions, faced a challenge after a major merger and rebranding. They needed to build a new talent acquisition function and launch an employer brand from scratch, which included creating a compelling career site to replace their basic ATS job postings. To address this, they partnered with vendor Stories Incorporated for a story-driven career site solution.

Stories Incorporated conducted 16 employee interviews and captured over 900 photos and six videos to create the content foundation. This material was used to build a dynamic career site that infused their employer value proposition throughout. The solution drove significant results; career site traffic in the first three months after launch matched the total traffic from the entire previous year. The engaging content is now also leveraged by other teams for corporate branding and marketing.

Regal Rexnord