Case Study: Takeda improves pharma talent conversion with Stories Incorporated

Pfizer boosts talent conversion with Stories Incorporated

Pfizer, a global biopharmaceutical leader, faced a challenge in converting top talent in the competitive Boston-area pharmaceutical market. Despite high industry favorability, only 24% of target candidates were applying for jobs. To address this conversion problem, Pfizer partnered with vendor Stories Incorporated to activate their Employee Value Proposition (EVP).

Stories Incorporated implemented a solution by conducting extensive interviews and video shoots with Pfizer employees, including leadership, to create a library of authentic content. This resulted in eight videos and hundreds of photos that highlighted Pfizer's EVP pillars, global workplace, and local Cambridge office. The content was used across Pfizer's career site, social media, and paid campaigns, leading to measurable impacts like a Veteran's Day story that earned over 700 engagements. Stories Incorporated delivered a scalable global media library that fuels Pfizer's ongoing employer brand strategy.

Pfizer