Case Study: MBP turns a company vision event into evergreen culture content with Stories Incorporated

MBP turns one 400-person event into evergreen culture content with Stories Incorporated

MBP, a construction management and consulting firm, wanted to introduce its new 10-year vision at its Annual Business Meeting in a memorable way without creating content that would only be used once. Their challenge was to make a single storytelling investment deliver significant event impact and provide long-term value for recruitment marketing. To achieve this, they partnered with vendor Stories Incorporated to produce video content.

Stories Incorporated conducted a strategic video shoot, interviewing employees and leaders to create a series of authentic videos. The solution included a main "Wish for the Future" video for the event and multiple evergreen edits free from event-specific branding. The results provided MBP with a flexible library of content, including horizontal and vertical formats for their careers site, web, and social media, all derived from a single day of filming. Stories Incorporated successfully turned the investment into a year's worth of recruitment marketing material.

MBP