Case Study: Kasasa strengthens employer branding with Stories Incorporated

Kasasa - Customer Case Study

Kasasa, a provider of banking products and services for community financial institutions, sought to scale its culture and attract the right talent by reinforcing its authentic employer brand. Their challenge was to capture and share true stories from their team members to illustrate their mission and core values. They engaged the vendor Stories Incorporated to create a series of employer branding videos.

Stories Incorporated implemented a solution by conducting interviews with Kasasa employees and producing a series of ten authentic videos. These videos were distributed through social media and used in recruitment and onboarding, helping candidates self-select for cultural fit and energizing new hires. Stories Incorporated delivered a powerful storytelling asset that was shared across multiple channels to effectively communicate the company's culture.

Kasasa

Gabe Krajicek

Chief Executive Officer