Case Study: Intel boosts early career engagement and applications with Stories Incorporated

Intel boosts early career applications with Stories Incorporated and a 50% email open rate

Intel, a world-leading technology innovator, wanted to better engage its pipeline of over 110,000 early career professionals. The challenge was to move beyond simple job alerts and create a campaign that would communicate the company culture and drive applications from this key audience. To address this, they partnered with Stories Incorporated to develop an employee story-driven campaign.

Stories Incorporated virtually interviewed 13 global early career employees at Intel, creating a multi-email nurture campaign based on the themes that emerged. The solution included videos, blog posts, and interactive content like a quiz and a story map. The campaign, sent to 118,000 subscribers, achieved a 50% open rate and was the most successful email campaign of the year for Intel based on applications driven.

Intel