Case Study: Labcorp achieves year-round D&I storytelling with Stories Incorporated

How we brought DEI to life, all year long, for a leading company in this diversity and inclusion

Labcorp, a leading global life-sciences company, wanted help showcasing its diversity and inclusion efforts and amplifying employee voices across historically marginalized groups. To do that, it partnered with Stories Incorporated to develop a year-round employee storytelling strategy built around video content.

Stories Incorporated created a multi-story content plan that included DEI overview videos, single-employee stories, and videos tied to cultural moments and holidays throughout the year. The program featured 23 employees and produced 16 videos, with measurable engagement including more than 4.6K views and engagements for the Veterans Day story, over 4.6K views and engagements for Hispanic and Latino Heritage content in one month, over 15K views for Pride stories, and about 16K views and engagements for women in science and leadership content.

Labcorp

Meet Jill

Senior Clinical Research Associate