Case Study: AstraZeneca strengthens Biopharmaceutical Division recruitment marketing with Stories Incorporated

How Stories Inc. helped brand a team by creating team recruitment marketing content

AstraZeneca, the global biopharmaceutical company, needed help filling its Biopharmaceutical Division talent pipeline with the right scientists in a tight labor market. Stories Inc. was brought in to provide team branding and recruitment marketing content that would help differentiate the team and show candidates why they should want to join.

Stories Inc. defined the team value proposition, captured employee stories on-site, and produced a content library that included an overview video, individual story videos, photos, headshots, candid images, and social graphics. The effort helped AstraZeneca turn team members into brand ambassadors and strengthen candidate interest, though the case study does not provide specific numerical results.

AstraZeneca

Aimée Sandjong

Associate Assistant