Case Study: Eleven Peppers Studios showcases authentic company culture with Stories Incorporated

How Stories Inc. created a video content library that captures How Eleven Peppers Studios balances work, family, and fun

Eleven Peppers Studios partnered with Stories Incorporated to solve a common small-business challenge: how to create company culture videos that felt authentic rather than generic. As the Maryland-based visual communications studio grew past 40 employees and moved into a new office, its founders wanted a scalable way to show candidates what it was really like to work there and preserve the “Pepper Culture” without resorting to corporate jargon.

Stories Incorporated used a facilitated interview approach to capture employee stories over two filming days, interviewing 12 employees and combining those conversations with b-roll and photos from the company’s history. The result was eight culture videos covering the company’s origins, people-first culture, working parents, an annual Disney World trip, an employee spotlight, and career growth; these videos were then featured on Eleven Peppers Studios’ careers site and social channels to help candidates understand the company.

Eleven Peppers Studios

Bryan Parks

Co-founders