Case Study: Expedia Group achieves 4x higher LinkedIn click-through rates with Stories Incorporated

Expedia Group - Customer Case Study

Expedia Group, recently rebranded to represent its collection of travel brands, sought to highlight its vibrant, global culture on its new employer review site profile. To accomplish this, they partnered with Stories Incorporated to create authentic video and photo content that would showcase the unique employee experience and complement existing employee reviews.

Stories Incorporated filmed interviews with Expedia Group employees to produce video content focused on the company's cultural values and the experience of women in tech, along with professional photos of the workspace. The solution included creating dedicated videos for different insights pages and a bonus video on the theme of travel. When shared on LinkedIn, this content achieved a 4x higher click-through rate than usual for Expedia Group, successfully providing candidates with substantive and compelling insights into the company culture.

Expedia Group

Niranjan Vijayaragavan

Sr. Director Of Product eCommerce Platform