Case Study: Digital Federal Credit Union achieves a more engaging, story-driven careers site with Stories Incorporated

Digital Federal Credit Union - Customer Case Study

Digital Federal Credit Union (DCU) faced a challenge where their text-heavy careers site failed to convey their vibrant and caring culture to potential candidates, preventing them from standing out as an employer. To address this, they partnered with the vendor Stories Incorporated for a careers site overhaul, which involved capturing employee stories to create authentic content.

The solution implemented by Stories Incorporated involved conducting interviews with DCU employees to uncover stories that highlighted the company's culture, benefits, and surprisingly fun work environment. These stories were used to create a new, engaging tiled-layout careers site. As a result, a post-launch survey found that 40% of hiring managers felt their recent new hires had "raised the talent bar" for their teams, indicating a measurable improvement in the quality of applicants and the potential for increased company performance.

Digital Federal Credit Union

Bobbi Ewing

Senior Benefits Specialist