Case Study: Dell Technologies boosts talent niche recruiting with Stories Incorporated

Dell Technologies - Customer Case Study

The customer, Dell Technologies, faced a challenge attracting top talent from specific niches, such as interns, veterans, women in tech, and rotational program candidates. Potential applicants primarily viewed Dell as a PC manufacturer rather than a hub for innovative technology careers. To address this, Dell partnered with the vendor Stories Incorporated to conduct a series of storytelling "deep dives" to create authentic recruitment content.

Stories Incorporated interviewed Dell employees from these talent niches to capture their personal stories and experiences. This process created a library of compelling video and blog content that showcased Dell’s culture of mentorship, innovation, and flexibility. The results were significant, with the content garnering over 1.4 million impressions, 17,000 video views, and 68,000 blog post views, successfully shifting perceptions and attracting qualified candidates.

Dell Technologies

Jennifer Jones Newbill

Director of Global Employment Brand