Case Study: BAE Systems activates its employer brand with real employee stories from Stories Incorporated

BAE Systems boosts career site page views 64% with Stories Incorporated

The customer, BAE Systems, Inc., needed to activate its new "Where purpose connects" employer brand with authentic content to resonate across the employee lifecycle. To meet this challenge, they partnered with vendor Stories Incorporated to capture real employee stories that would bring their employer value proposition to life.

Stories Incorporated conducted on-site filming to produce a library of 14 videos and over 1,800 photos featuring diverse employees. This content was deployed across BAE Systems' refreshed career site, leading to a 64% increase in overall page views, a 55% increase in Culture page views, and a 143% increase in How to Apply page views. The content from Stories Incorporated also fueled social campaigns and internal communications, successfully activating the employer brand both internally and externally.

BAE Systems, Inc.