Case Study: a global AI-driven biotech company boosts candidate engagement with employee stories from Stories Incorporated

a global AI-driven biotech company boosts hires with Stories Incorporated, as video viewers are 5.5x more likely to be hired

The customer, a global AI-driven biotech company, faced a challenge with low brand awareness and a lack of a clear cultural identity, making it difficult to attract top talent in a competitive market. To address this, they partnered with vendor Stories Incorporated, along with PSC for EVP development and PageUp Clinch for their career site, to build a compelling employer value proposition.

Stories Incorporated conducted interviews with employees to develop a mission-driven EVP, which was brought to life through a library of videos and photos. This content powered a new career site and an internal activation campaign. The results were significant, as candidates who viewed videos were 5.5x more likely to be hired, and targeted nurture campaigns secured 14 additional hires. Stories Incorporated helped the company attract more qualified, mission-aligned applicants.