Case Study: Fashion Days achieves a fresh, modern rebrand with Storience

Fashion Days rebrands with Storience for 4M+ customers and 500,000 products

Fashion Days, a leading online fashion retailer in Central and Eastern Europe, faced a challenge where it was perceived as exclusive and expensive despite its mass-market strategy, hindering further growth. They partnered with the branding agency Storience for a comprehensive rebranding project, which included brand analysis, brand definition, and a new visual identity to better align with their market position.

Storience developed a new brand positioning centered on "Unlimited fashion discoveries," supported by a refreshed visual identity featuring an adaptable smiley logo and a flexible frame element. The solution included a complex brand manual to ensure visual consistency across all touchpoints. While the case study does not cite specific metrics, the rebrand was designed to make the brand feel more approachable and modern to support its growth objectives. Storience successfully delivered a complete and flexible new identity system for the retailer.

Fashion Days