Case Study: SoyXpert turns trade show booth traffic into hard data with Storetraffic

SoyXpert turns more than half of passersby into booth visitors with Storetraffic

SoyXpert, a tofu brand, faced the challenge of measuring the effectiveness of its trade show booths without relying on guesswork or vague feelings. They needed hard data on booth traffic and visitor engagement to make informed decisions and improve their distributor pitches. They turned to Storetraffic and implemented its 3D Scope II LC people counter.

Storetraffic's solution involved mounting the 3D Scope II LC camera on a custom 13-foot pole to get an overhead view of the booth. This provided SoyXpert with accurate data, revealing that more than half of all passersby stopped at their booth and a large share stayed for meaningful conversations. This hard data replaced soft claims, allowing SoyXpert to present measurable stop and dwell rates to prospective distributors as concrete evidence of their trade show success.

SoyXpert