Case Study: La Vie en Rose boosts conversion rates with Storetraffic retail traffic analytics

La Vie en Rose Forges Ahead With Storetraff

La Vie en Rose, a Canadian lingerie and sleepwear retailer with over 500 stores worldwide, needed to better understand how in-store shopper traffic translated into sales performance. Their previous people counting system was insufficient as it only measured volume without providing actionable insights into key performance indicators like conversion rates. They partnered with Storetraffic to upgrade their retail traffic analytics to meet this challenge.

Storetraffic implemented an upgraded people counting and KPI analytics solution focused on the retail equation: traffic, conversion rate, and average transaction value. Following the 2019 deployment, La Vie en Rose reported an increase in conversion rates and gained improved visibility into weekly traffic patterns. This allowed store teams to identify high-opportunity periods and use data to make better decisions, ultimately creating a clearer link between customer service and sales performance.

La Vie en Rose

Eric Champagne

Chief Information Officer