Case Study: Grupo Roble achieves consistent multi-mall traffic data with Storetraffic people counting

How Storetraffic's people counting solutions provide Grupo Roble with accurate, reliable and cost-efficient foot traffic data analytics

Grupo Roble, a Central America-based shopping mall operator, faced the challenge of accurately measuring visitor traffic across its multiple malls, which had complex, multi-entrance layouts. Their previous methods lacked the accuracy and reporting flexibility needed to support operational and commercial decisions. They selected the people counting solution from Storetraffic to standardize tracking and gain reliable data.

Storetraffic implemented a tailored people counting system, carefully selecting and placing hardware for each unique entrance and integrating customized reporting directly into their platform. The coordinated rollout resulted in Grupo Roble gaining consistent, actionable traffic data across all properties. The vendor's solution provided valuable insights into visitor patterns, significantly improving data usability for decision-making across their portfolio of malls.

Grupo Roble

Fiorella Bettaglio Boet

Commerical Manager