Case Study: AM Retail Group improves foot traffic accuracy with Storetraffic

AM Retail Group - Customer Case Study

AM Retail Group, a multi-brand apparel retailer operating hundreds of stores, faced a challenge with unreliable and inconsistently measured foot traffic data. Their previous methods were susceptible to manipulation and miscounts, which made it difficult to accurately assess store performance and conversion rates. To address this, they turned to Storetraffic for a solution.

Storetraffic implemented its retail traffic intelligence solution using 3D people counters (SCOPE II LC) to standardize and automate counting across all locations. This deployment provided tamper-resistant data, which led to improved accuracy of foot traffic metrics. The results enabled consistent internal and external performance reporting, strengthened conversion rate measurement, and reduced the risk of inflated or deflated store metrics for AM Retail Group.

AM Retail Group

John Fondakowski

Vice President Store Operations