Case Study: Vinnies boosts store engagement and basket sizes with Storeplay Radio

Vinnies increases customer dwell time and basket sizes with storePlay

Vinnies, a philanthropic organization supporting its community through retail stores, faced a challenge with their stores not being inviting enough. This impacted potential revenue and the engagement of their volunteers and staff. They partnered with storePlay to explore technological solutions to enhance their retail environment.

storePlay implemented an AWS-backed in-store radio platform to improve ambiance. This solution allowed for remote management and messaging tools. The results included increased customer dwell time, larger basket sizes, and more staff enthusiasm. The messaging also led to more membership sign-ups and event traffic. Based on this success, Vinnies is now piloting other storePlay services for further customer experience enhancements.

Vinnies