Case Study: Optus streamlines in-store music across 380 retail locations with Storeplay

Optus streamlines music across 380 retail locations with storePlay

Optus, a leading Australian telecommunications company, faced a challenge in managing music across its 380 retail locations. Their manual process using USBs was inefficient and inconsistent. They partnered with vendor storePlay to find a modern solution that would not require any new hardware.

storePlay developed a version of its platform that integrated with Optus' existing digital signage media players. This eliminated the need for additional hardware and allowed for instant, centralized updates to music and messaging. The result was a more consistent and improved in-store experience, with local teams empowered to curate playlists from an approved library while head office maintained brand control.

Optus