Case Study: MIMCO achieves a premium in-store music experience without WiFi with Storeplay

MIMCO rolls out Storeplay across 100+ stores without WiFi

MIMCO, an iconic Australian accessories brand, was facing a challenge with its outdated in-store music system that relied on CDs due to limited or no WiFi access. This resulted in repetitive playlists, damaged discs, and demotivated staff. They partnered with storePlay to find a modern and dynamic music solution that would not depend on wireless connectivity.

storePlay implemented a solution using iOS adapters for a hardwired Ethernet connection, bypassing the need for WiFi. This gave MIMCO staff access to an approved music catalog from which they could create custom playlists for each store. As a result, MIMCO is rolling out the new platform nationally, which has transformed the store atmosphere and significantly improved team engagement.

MIMCO