Case Study: Kmart Australia streamlines click & collect and doubles efficiency with Storeplay IQ

Kmart Australia doubles click & collect throughput with storePlay

Kmart Australia, a major discount retailer, faced an overwhelmed and inefficient click & collect system during a lockdown, leading to jammed phone lines, chaotic carparks, and frustrated customers and staff. To address this challenge, they partnered with vendor storePlay to implement a solution using the Storeplay IQ platform.

storePlay implemented a contactless collection system powered by Storeplay IQ, which used SMS links for customers to schedule pickup windows and alert staff of their arrival. This solution doubled Kmart's click & collect throughput, dramatically reduced customer complaints, and created a calmer, more efficient process for store teams that was praised as world-leading.

Kmart Australia