Case Study: Grill'd Pty Ltd achieves improved in-store atmosphere and staff engagement with storePlay

Grill’d Pty Ltd - Customer Case Study

Grill’d Pty Ltd, a national chain of 145 restaurants, engaged storePlay to address a failing in-store music program that was harming customer experience and staff motivation. Previously using another provider, Grill’d was dissatisfied with playlist quality, content management and overall direction, and sought a tailored in-store music service to create a consistent ambient mood across trading hours.

storePlay analyzed Grill’d customer demographics and implemented rotating daytime and evening playlists, plus location-level controls so staff can manage their own environment and feel greater ownership. The change has generated regular positive feedback from stores, management and customers, increased staff engagement and improved the in-store atmosphere; storePlay also continues to support Grill’d with bespoke services for events and promotions (no specific sales figures were provided).

Grill’d Pty Ltd