Case Study: Dow achieves hybrid B2B+B2C marketplace growth with StoreHippo

DOW grows orders 55% with StoreHippo

DOW, a major chemical producer, needed to unify its vast offline sales network and create a modern digital marketplace. The challenge was to build a hybrid B2B+B2C platform that could manage multiple user roles, integrate complex workflows, and provide mobile apps, all while offering deep customization and seamless third-party integrations. They partnered with StoreHippo to overcome these obstacles and move beyond their traditional offline model.

Using StoreHippo's multi-vendor marketplace solutions, DOW built the Master Connect platform. This solution included a network of 47 sub-stores, custom frontends for seven user groups, and native Android and iOS apps. The implementation led to a 55% order growth in the last three quarters, providing central control, transparency, and streamlined operations. StoreHippo's flexible platform enabled extensive customizations and integrations, creating a future-ready commerce ecosystem for DOW.

DOW