Case Study: Tom Tailor achieves higher sales and operational agility with StoreForce

Tom Tailor and StoreForce – Driving Growth Through An “Opportunity-Driven System”

Tom Tailor, the German casual fashion brand with 421 mono-label stores and nearly 3,000 employees, struggled with declining footfall and limited, manually produced KPI visibility that prevented timely, opportunity-driven decisions. To better align schedules with customer flow and give store teams actionable data, Tom Tailor selected StoreForce’s all-in-one workforce scheduling and performance analytics solution.

StoreForce was rolled out across Tom Tailor’s German stores in 2021, delivering automated reporting, AI-driven KPI analysis and real-time data updates (every 30 minutes) that let managers pivot in the moment and reduced manual data work. The StoreForce implementation increased overall sales and average transaction value, improved team alignment and engagement, enabled expansion into Austria, and Tom Tailor reports it’s already using about 65% of the StoreForce system while outperforming the market.

Tom Tailor

Alexander Mahler

Head of Retail Operations