Case Study: Marshall Retail Group achieves improved KPIs and payroll control with StoreForce

StoreForce is the Winning Bet at Marshall Retail Group

Marshall Retail Group (MRG), America’s largest independent specialty retailer in the casino-resort and airport marketplace, needed to better manage its largest controllable expense—store payroll—across many unique retail concepts and travel-driven traffic patterns. To align staffing with hourly customer flow and boost sales conversions, MRG selected StoreForce’s analytics SaaS to combine POS data with door-count traffic and produce hour-by-hour salesperson productivity and KPI reporting.

StoreForce implemented a hosted analytics platform, built custom business rules (including 24/7 tracking for hotel gift shops), and delivered dashboards and reports so managers can see daily, weekly and year-to-date performance. The StoreForce solution improved scheduling and payroll control and drove measurable KPI gains—higher conversion rates, average transaction value, and units per transaction—plus timelier reporting and behavioral changes that strengthened sales performance.

Marshall Retail Group

Mark Rimler

Senior Vice President of Operations