Case Study: DTC Acceleration Initiatives Boost Retail Performance with StoreForce

DTC Acceleration Initiatives - Customer Case Study

Dr. Martens, through its DTC Acceleration Initiatives, needed a more consistent and efficient way to manage workforce planning as the brand expanded globally across 140+ stores. With POS and footfall data coming from multiple systems and managers using different manual methods, the team needed a solution that could standardize scheduling, reporting, and performance management. StoreForce was introduced to support this retail expansion and improve operational consistency.

StoreForce implemented a workforce management platform across EMEA, supported by a strong rollout strategy that included StoreForce champions, in-person training, and ongoing collaboration with the Dr. Martens team. The result was more consistent scheduling, faster auto-generated planning, improved productivity, better use of staff at the right time, and stronger conversion. StoreForce also became a key tool in daily operations, coaching, weekly reviews, and cross-functional business meetings, helping Dr. Martens drive performance and support its digital-first growth strategy.

DTC Acceleration Initiatives

Josh Coleman

Retail Lead