Case Study: Mac Duggal saves 780 hours annually and accelerates marketplace expansion with StoreAutomator

Mac Duggal Gains Multichannel Control with StoreAutomator and Saves 780 Hours Annually

Mac Duggal, a high-end women's apparel brand, faced significant challenges managing its complex catalog of over 20,000 SKUs across multiple marketplaces. Their small team relied on inefficient manual processes, leading to slow product onboarding, duplicated work, and difficulties connecting new sales channels. Seeking to turn this product complexity into an advantage, the brand partnered with StoreAutomator for a unified feed management solution.

StoreAutomator implemented its centralized platform, providing deep integration expertise and a single source of truth for all marketplace management. The solution delivered dramatic results, saving the Mac Duggal team 12-15 hours per week (780 hours annually) and slashed the time to onboard new sales channels from months down to just 1-2 weeks. This efficiency gain enabled StoreAutomator's client to accelerate expansion and capitalize on new revenue opportunities much faster.

Mac Duggal