Case Study: Lawrence Pumps Inc. improves sales reporting with Stonefield Query

Stonefield Query Improves the Flow of SalesLogix

Lawrence Pumps Inc., a manufacturing company based in Lawrence, MA, needed a flexible CRM and reporting solution to manage its sales pipeline, marketing activities, and user-based security. After selecting SalesLogix, the team struggled to build custom reports with Crystal Reports and found that the standard reports did not meet their needs. Stonefield Query was brought in as the report-writing and data-mining tool to fill that gap.

Stonefield Query for SalesLogix, recommended by Compulan Software, gave Lawrence Pumps an easier way to create customized reports without requiring advanced technical expertise. Brian Smith quickly learned the basics, built a variety of sales and marketing reports, and distributed them to employees who did not have access to SalesLogix, helping improve sales activity management and opportunity planning. Lawrence Pumps has used Stonefield Query since May 2004, and Smith says each upgrade has made the product more capable and easier to use.

Lawrence Pumps Inc

Brian Smith

Sales Manager