Case Study: Baptist Health Connects with Women Through Stone Ward’s Emotion-Driven Campaign

Baptist Health connects with Arkansas women across TV, outdoor, print and digital with Stone Ward

Baptist Health challenged its marketing partner, Stone Ward, to create a campaign that would connect with women, who they identified as "Chief Health Officers," and link them to the health system's support. The goal was to emotionally resonate with Arkansas women on their own terms.

Stone Ward developed a raw and heartfelt campaign that shined a light on common female insecurities, reframing them as signs of strength and dedication. The intentionally female-led production crew created content that appeared across television, outdoor, print, radio, and digital. The solution from Stone Ward successfully resonated with the target audience, generating heartfelt testimonials that expressed feeling seen, valued, and more likely to choose Baptist Health for their care.

Baptist Health