Case Study: America's Car-Mart boosts awareness and online credit apps with Stone Ward

America's Car-Mart boosts impressions 159% with Stone Ward

The used car retailer America's Car-Mart faced a volatile industry with a shrinking audience and growing competition, feeling their customers were often unheard. To differentiate their brand, they partnered with vendor Stone Ward, which provided strategy, media, and creative services, to connect with subprime car shoppers.

Stone Ward implemented a humorous and empathetic campaign called "Car-Mart Cares," which addressed common customer fears through a fictional support group. This creative approach highlighted Car-Mart's easy shopping experience and new offerings. The solution drove a 159% increase in impressions and a 12% year-over-year rise in online credit applications.

America's Car-Mart