Case Study: WEG drives sustainability and efficiency with Stone Junction

WEG boosts LinkedIn followers by 2,601 with Stone Junction

The global motor manufacturer WEG faced the challenge of communicating a new EU regulation making IE4 efficiency motors mandatory and launching a new marketing campaign. Their objectives were to position themselves as efficiency specialists, generate significant trade press coverage including case studies, and grow their social media engagement. They enlisted the technical PR agency Stone Junction to manage this campaign.

Stone Junction implemented a multi-faceted strategy that included in-depth research, journalist outreach in native languages, and the creation of case studies and educational content. They utilized AI for content adaptation and produced video assets for social media. The campaign dramatically exceeded all targets, generating 205 pieces of coverage, a 270% increase in case study coverage, and a 73.4% increase in new LinkedIn followers. Stone Junction successfully elevated the topic's search volume and significantly boosted WEG's social media engagement and impressions.

WEG