Case Study: Sandvik achieves global media coverage with Stone Junction

Sandvik wins 172 clippings across 16 countries with Stone Junction

The Sandvik Group, a global engineering company, sought to change its corporate perception from a traditional industrial firm to one known for progression and invention. To support the launch of its unsmashable guitar project, Sandvik appointed the vendor Stone Junction for a public relations campaign aimed at generating global media coverage.

Stone Junction executed a targeted international media strategy, using a teaser video and exclusive content to generate intrigue. The solution secured 172 media clippings across 16 countries, exceeding its coverage target by 231 percent. Stone Junction's campaign also achieved over 7.7 million online video views and secured high-profile interviews, successfully rebranding Sandvik as an innovative company.

Sandvik Group