Case Study: Sandvik Coromant boosts global media reach and thought leadership with Stone Junction

Sandvik Coromant earns 1.18 billion online reach with Stone Junction

Sandvik Coromant, a global engineering giant, faced the challenge of shifting its international PR strategy from product-focused communications to establishing itself as an industry thought leader. The company engaged the vendor Stone Junction to manage this change and launch a global campaign that would challenge perceptions across the metalworking industry.

Stone Junction executed a targeted eleven-month media relations campaign built on core content pillars like sustainability and digitalization. The strategy included in-depth regional research and interviews with Sandvik experts to create bespoke content, resulting in 1,366 media clippings that reached over a billion people and significantly exceeded all targets for positioning Sandvik as a thought leader and promoting its product launches.

Sandvik Coromant